Fashion Nova

Through statement patterns could be seen, helping pattern forecasters know what their target market needs and desires. Companies such as MUD Jeans, which is predicated in the Netherlands make use of a leasing scheme for denims. This Dutch company “represents a brand new consuming philosophy that is about using as an alternative of owning,” according to MUD’s web site. The concept additionally protects the company from risky cotton prices. Consumers pay €7.50 a month for a pair of jeans; after a year, they’ll return the jeans to Mud, commerce them for a new pair and begin one other year-long lease, or hold them. A fashion development signifies a particular look or expression that’s spread across a population at a selected time and place.

• Consumption is driven not only by need, the symbolic which means for consumers can additionally be a factor.
• Read more See less The assortment is